DISCO DUNDEE CREATES

 CREATIVE FILES, VOLUME 01




DISCO DUNDEE CREATES


CREATIVE DIRECTION & STRATEGY, CUSTOMER INSIGHTS & GRAPHIC DESIGN
GET IN TOUCH: DISCODUNDEE.DESIGNS@GMAIL.COM



    Ideation is my favourite past time and my full time obsession.  My creativitity is fuelled by deep diving into the lake of lore *i know it’s a buzz word atm* and truly nerding out on the details of the who’s/what’s/why’s & how’s of pop culture moments both past and present.

    I live and breathe for an aesthetic, embrace being cringe (I actually think it’s kinda cool) and love to bring a little “ridgy-didge” humour, personality and sparkle into the creative process along the way.

      This is my creative playground/digital junk journal of sorts. Not exactly a formal portfolio, just my creative ideas at play and an ever evolving collection of insights and endeavours.









    ABRAND JEANS X DYSPNEA CREATIVE CONCEPT- 

    During my time as a Product Developer at Abrand Jeans I conceptualized, researched and pitched a creative brand collaboration between Abrand Jeans and Dyspnea- 2x iconic Aussie brands with a value alligned customer base and personality to boot! This expanded into a dream career moment, working collaboratively with the founder’s and creators at Dyspnea and across departments at Abrand Jeans.  I definitely shed a few tears when I saw Dua Lipa wearing our designs! 
    ABRAND JEANS X DYSPNEA CREATIVE CONCEPT- 

    The range sold out globally with stockists such as Zalando, The Iconic and General Pants. The  collection has since been recut multiple times and both brands have continued to develop and release 2x more collections as part of an ongoing collaboration. 
    POP CULTURE INSIGHTS-

    Pop culture is my love language. What I love even more is to translate key customer insights from the collective zeitgeist into a commercial understanding of customer mindset and how these influence the trend cycle, purchasing behaviours, the list goes on...
    Need a song suggestion to keep you going?
    TRENDING COLOUR INSIGHTS-

    Colour insights and how they commercially translate and influence aesthetic choices.
    WHITE RABBIT RECORD BAR PROMOTIONAL CONTENT CREATIVE & DELIVERABLES- 

    Creative direction mood board for a branded event at my fave local record bar. Embracing the “keep it local, keep it classy” mantra! 
    G’day and thank you for continuing to scroll!




      LILALASH BEAUTY BRANDING IDENTITY & CREATIVE CONTENT STRATEGY- 

      Creative kick off for the rebrand of Melbourne beauty studio LIlalash Beauty developing full branding suite and creative content strategy.
      MIXED MEDIA ART-

      Collaging is where my love for mood boarding, graphic design and creative direction began. I love tapping into that inner child and just playing with texture, theme and layering analogue assets with digital.
      I shot this on 35mm when I was last in Berlin and wanted to capture the feeling I had when I was standing. The text says “stay golden”.
      FAIRFAX YOUTH FESTIVAL CREATIVE STRATEGY AND VISUAL IDENTITY-

      I’m always learning & upskilling. I graduated a Diploma of Graphic Design last year (2023) whilst working full-time which was a juggle (and a bit of a struggle at times) but SO worth it! My pitch was selected to go live and work with the client for their upcoming events for “Fairfax Youth Festival’ an event designed to help bring the creative world to youth in rural communities.
      Event #1 of Fairfax Youth Festival) Taking inspiration from the relatable saying “trying to fit a square peg into a round hole” I designed event specific creative strategy, branding and copy to support the first event of the festival Square Pegged”. 
      Event #2) Fairfax Youth Festival) Continuing the overall brand look and feel of the festival I developed and designed supporting creative strategy and assets for promotion of their second event “In Full Voice”. 







      TO BE CONTINUED...







      DISCO DUNDEE CREATES
      CREATIVE DIRECTION & STRATEGY, CUSTOMER INSIGHTS & GRAPHIC DESIGN


      GET IN TOUCH:
      DISCODUNDEE.DESIGNS@GMAIL.COM











      Alaura Hetherington 2024  © DISCODUNDEECREATES 2024
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